TikTok and why it is important to your business

What is the value of TikTok?

The value to you, the business, is that TikTok has captured the attention of Gen Z and Millenials, unlike any other app. While Facebook and Instagram are still heavy hitters, discoverability, the algorithm, and the innovative business tools put TikTok ahead of the curve.

Who is on TikTok?

You might think of TikTok as the “teenager dancing app”, but I can assure you, it isn’t. In the USA, 41% of the population engaged with the app in 2022. The numbers are growing month over month, and they are continuing to innovate and create new features to expand business opportunities on the app. Gen Z and Millenials are by far the largest block of users on the app.

What should you be posting to TikTok?

Short-form content, with captions, graphics, and other creative twists is the easiest route to success on TikTok. Alternatively, heavily cinematic and emotional content performs exceptionally well, with comedy performing the best.

Let’s take that social media and content stress off your hands!